A "selfie museum" or "Instagram museum" is a type of art gallery or installation designed to provide a setting for visitors to pose in photographs to be posted on social media sites such as Instagram. Typical features of exhibits in a selfie museum include colorful backdrops, oversize props, and optical illusions such as anamorphosis. 29Rooms, a three-day immersive art installation created by Refinery29 in 2015 in New York City, has been cited as the first example of this type of facility. The Museum of Ice Cream, opened in 2016, is also credited as a major catalyst of selfie museums. By 2019, there were reportedly dozens of selfie museums across the United States. They faced challenges in 2020 when most were forced to close temporarily due to the COVID-19 pandemic. Some predecessors to this trend from the contemporary art world have been identified, such as Rain Room, Urban Light, and the mirrored rooms of Yayoi Kusama.
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